Making sense of Search Engine Optimisation (SEO) is a struggle for businesses and industry professionals alike. These six factors will help you get better returns on your marketing spend

Social media platforms shown under a microscope.
Social media platforms shown under a microscope.
Photo by Morning Brew on Unsplash

95% of traffic on the internet comes from Page One of Google


A collage of edgy designs from New York’s Jessica Walsh
A collage of edgy designs from New York’s Jessica Walsh
Jessica Walsh on Instagram

Amazon projects a 79% increase in demand for digital workers by 2025



Spoiler: it has nothing to do with the skills and experience of your next hire. It has to do with The Hum.

The Hum exists in the space between. We miss seeing it, because it is not there
The Hum exists in the space between. We miss seeing it, because it is not there
The Hum exists in the space between. We miss seeing it, because it is not there

‘Ma’ is a Japanese boundary, but it isn’t a line. It is a void, an expanse. The literal translation is “space between,” but rather than a static gap, it is the distance that exists between objects as well as between time. It is the silent pause between …the interactions between people


A trusted six week week strategy to lift yourself out of a crisis pit, in readiness for forward motion

Fear, uncertainty and doubt challenge us all at different times. Melbourne, Australia


A handy reference of common pitfalls for novices and experienced UX testers.

UX Testing should not feel like a test. Photo by Brooke Cagle on Unsplash
UX Testing should not feel like a test. Photo by Brooke Cagle on Unsplash
UX Testing should not feel like a test. Photo by Brooke Cagle on Unsplash

It’s not what you look at that matters. It’s what you see — Thoreau


No place like an Uber ride to catch up on the latest COVID-19 Conspiracy Theory #safeplace

Uber Conspiracies #safeplace. Photo by Alessio Lin on Unsplash


Add credibility to your idea in 8 easy steps.

Roundtable research discussion as winners Safewheel test their product assumptions. Photo by Rebecca Colefax, EarthTech Summ
Roundtable research discussion as winners Safewheel test their product assumptions. Photo by Rebecca Colefax, EarthTech Summ
Winners Safewheel extending their research at EarthTech Summit. Photo by Rebecca Colefax

Research process dogma


A Futurist’s guide to picking the bottom of the COVID-19 market crash. The answer is encoded in the patterns


Your A to Z for Apocalyptic Times

Michael Scott from the Office

Anna Harrison

Product Futurist. Thinking about product design, marketing, research, technology and tomorrow. Sharing lessons learned at thecoolermoment.thinkific.com

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