Instead of searching for it, create a purposeful life by applying this simple, secret, formula — Conventional wisdom, and Simon Sinek, tell us to start with why. To find our purpose, and we will never work another day in our life ever again. Choose a job you love, and you will never have to work a day in your life. Not Confucius There are definitely two…

Shopify’s 2023 Trend report warns e-commerce businesses to “brace for a sluggish economy”. We know that recessionary conditions are coming — the question is, what can we do about it? Google Trends are arguably a reflection of the zeitgeist, a crude insight into the collective minds of over 8 billion…

Find out what all the buzz is from New Zealand Trade and Enterprise Regional Director, Glen Murphy In 1999 I got my first real education into online commerce when the marketing lead and the technology lead of the company I was running let me know, as a side-hustle, they’d been…

Discover how to design products that consistently outperform industry conversion rates, and make you a more valuable designer. Join Medium to read Amazon projects a 79% increase in demand for digital workers by 2025 According to recent research from Amazon (AFR, 18 Feb 2021), Australia will need 6.5 million more…

Making sense of Search Engine Optimisation (SEO) is a struggle for businesses and industry professionals alike. These six factors will help you get better returns on your marketing spend. Join Medium to read — 95% of traffic on the internet comes from Page One of Google Like you, I spent most of 2020 working from home 😷. Perhaps unlike you, my year was spent advising New Zealand’s top export businesses on how to tune their digital presence for growth in the Australian market. I had the great privilege and fun working with some exciting companies, ranging…

Spoiler: it has nothing to do with the skills and experience of your next hire. It has to do with The Hum. Join Medium to read — ‘Ma’ is a Japanese boundary, but it isn’t a line. It is a void, an expanse. The literal translation is “space between,” but rather than a static gap, it is the distance that exists between objects as well as between time. …

A trusted six week week strategy to lift yourself out of a crisis pit, in readiness for forward motion — The view from the center of a crisis always looks warped. Whether the crisis is one of the standard flavours of mid-life meltdown, or an emergent new type that will arise from ambient uncertainty and fear caused by…

A handy reference of common pitfalls for novices and experienced UX testers. — It’s not what you look at that matters. It’s what you see — Thoreau User testing is hard, and it takes years to master the skills to consistently deliver the kind of user tests that produce breakthrough insights. …

No place like an Uber ride to catch up on the latest COVID-19 Conspiracy Theory #safeplace — This is a true story, based on real events and people, told exactly as it went down… The Uber driver arrived as I was just finishing the final touches on my Uppit.io presentation. As per usual, I hopped into the back seat, nodded a quick hello and refocussed my attention…