Published in Better Marketing·PinnedMember-onlyHow to turn site visitors into loyal customers: a patented formula for brand successAccording to Shopify’s latest research, rising acquisition costs force brands to foster long-term relationships with their customers. Digital Brand Romance reveals a patented and vetted formula for how to do this consistently and effectively Simon says we should start with why. Attention is one of the scarcest resources on the…Digital Marketing9 min readDigital Marketing9 min read
Published in Better Marketing·Jan 16How to Market and Design for Recessionary ConditionsShopify’s 2023 Trend report warns e-commerce businesses to “brace for a sluggish economy”. We know that recessionary conditions are coming — the question is, what can we do about it? Google Trends are arguably a reflection of the zeitgeist, a crude insight into the collective minds of over 8 billion…Recession5 min readRecession5 min read
Apr 25, 2022Member-onlyDigital Brand Romance: How to create lasting brand-buyer relationshipsFind out what all the buzz is from New Zealand Trade and Enterprise Regional Director, Glen Murphy In 1999 I got my first real education into online commerce when the marketing lead and the technology lead of the company I was running let me know, as a side-hustle, they’d been…Startup3 min readStartup3 min read
Published in Bootcamp·Feb 23, 2021Member-onlyThree things that will make you a valuable product designerDiscover how to design products that consistently outperform industry conversion rates, and make you a more valuable designer. Join Medium to read Amazon projects a 79% increase in demand for digital workers by 2025 According to recent research from Amazon (AFR, 18 Feb 2021), Australia will need 6.5 million more…Design4 min readDesign4 min read
Published in Better Marketing·Jan 9, 2021Member-onlyThe critical SEO factors that Google and Facebook don’t want you to know aboutMaking sense of Search Engine Optimisation (SEO) is a struggle for businesses and industry professionals alike. These six factors will help you get better returns on your marketing spend. Join Medium to read — 95% of traffic on the internet comes from Page One of Google Like you, I spent most of 2020 working from home 😷. Perhaps unlike you, my year was spent advising New Zealand’s top export businesses on how to tune their digital presence for growth in the Australian market. I had the great privilege and fun working with some exciting companies, ranging…SEO10 min readSEO10 min read
Published in UX Collective·Apr 22, 2020Member-onlyHow to Scale High Performance Product TeamsSpoiler: it has nothing to do with the skills and experience of your next hire. It has to do with The Hum. Join Medium to read — ‘Ma’ is a Japanese boundary, but it isn’t a line. It is a void, an expanse. The literal translation is “space between,” but rather than a static gap, it is the distance that exists between objects as well as between time. …Design9 min readDesign9 min read
Mar 30, 2020Member-onlyGetting Through a Crisis with the 2+2+2 MethodA trusted six week week strategy to lift yourself out of a crisis pit, in readiness for forward motion — The view from the center of a crisis always looks warped. …Life7 min readLife7 min read
Published in UX Collective·Mar 30, 2020Member-only7 common UX testing mistakes, and how to avoid themA handy reference of common pitfalls for novices and experienced UX testers. — It’s not what you look at that matters. It’s what you see — Thoreau User testing is hard, and it takes years to master the skills to consistently deliver the kind of user tests that produce breakthrough insights. …Usability Testing7 min readUsability Testing7 min read
Mar 27, 2020Member-onlySubplot v Subplot: Coronavirus Conspiracy Theory WarsNo place like an Uber ride to catch up on the latest COVID-19 Conspiracy Theory #safeplace — This is a true story, based on real events and people, told exactly as it went down… The Uber driver arrived as I was just finishing the final touches on my Uppit.io presentation. As per usual, I hopped into the back seat, nodded a quick hello and refocussed my attention…Covid 194 min readCovid 194 min read
Published in UX Collective·Mar 27, 2020Member-onlyHow to Research Like a BossAdd credibility to your idea in 8 easy steps. — The word “research” connotes images of bowties, books and boredom. Laborious journeys through volumes of life’s works recorded in inaccessibly obtuse collections of words. As most often the overeducated person in any room, I speak from experience. For me, the hardest part of writing a Doctorate Thesis was not the…Design Thinking12 min readDesign Thinking12 min read
