Design’s Mid-Life Crisis

Design has evolved into more than an afterthought added to technology products one week before shipping

DRS Conference at the Design School in Umea, Sweden 2014

The real value of Design training transcends the ability to incrementally refine the shape of staplers, orange juicers and the myriad of objects owned by the world’s “10%”

To be useful in the future, needs to learn to articulate its value

Product Futurist. Thinking about product design, marketing, research, technology and tomorrow. Sharing lessons learned at