Making sense of Search Engine Optimisation (SEO) is a struggle for businesses and industry professionals alike. These six factors will help you get better returns on your marketing spend. Join Medium to read

Social media platforms shown under a microscope.
Photo by Morning Brew on Unsplash

95% of traffic on the internet comes from Page One of Google

Like you, I spent most of 2020 working from home 😷. Perhaps unlike you, my year was spent advising New Zealand’s top export businesses on how to tune their digital presence for growth in the Australian market. I had the great privilege and fun working with some exciting companies, ranging from fintech, food engineering, leasing, and accounting technologies, through to construction tech, edible seaweed, and even racehorse exporters. On the surface, the businesses I worked with had very little in common.

Curiously, as the year progressed, I noticed that the same question was coming up over and over again, that…


Discover how to design products that consistently outperform industry conversion rates, and make you a more valuable designer. Join Medium to read

A collage of edgy designs from New York’s Jessica Walsh
Jessica Walsh on Instagram

Amazon projects a 79% increase in demand for digital workers by 2025

According to recent research from Amazon (AFR, 18 Feb 2021), Australia will need 6.5 million more digital workers by 2025. To place that in perspective, that is a projected increase of 79% in the next 4 years. Along with skills in technology, cybersecurity and AI, the demand for design skills to deploy digital products, services and offerings will be in high demand.

According to Dr Fraser…


Spoiler: it has nothing to do with the skills and experience of your next hire. It has to do with The Hum. Join Medium to read

The Hum exists in the space between. We miss seeing it, because it is not there
The Hum exists in the space between. We miss seeing it, because it is not there

‘Ma’ is a Japanese boundary, but it isn’t a line. It is a void, an expanse. The literal translation is “space between,” but rather than a static gap, it is the distance that exists between objects as well as between time. It is the silent pause between …the interactions between people

A good team creates magic. In “The Science of Teamwork”, Goodwin, Blacksmith and Coats analyse 60 years of research into team dynamics in the military. …


A trusted six week week strategy to lift yourself out of a crisis pit, in readiness for forward motion

Fear, uncertainty and doubt challenge us all at different times. Melbourne, Australia

The view from the center of a crisis always looks warped. Whether the crisis is one of the standard flavours of mid-life meltdown, or an emergent new type that will arise from ambient uncertainty and fear caused by the COVID-19 pandemic, it is hard to imagine not being in that dark phase when you are there.

I have learned over and over again that action trumps thought on these occasions. If you are at the bottom of your own happiness curve, challenge yourself to do nothing more than the 2+2+2 Method. The method is simple, achievable, and works in every…


A handy reference of common pitfalls for novices and experienced UX testers.

UX Testing should not feel like a test. Photo by Brooke Cagle on Unsplash
UX Testing should not feel like a test. Photo by Brooke Cagle on Unsplash

It’s not what you look at that matters. It’s what you see — Thoreau

User testing is hard, and it takes years to master the skills to consistently deliver the kind of user tests that produce breakthrough insights. The good news, however, is that the skills you need can be learned, refined and polished over time.

In this post, I look at seven of the most common mistakes made in user testing, and how to avoid them. Every mistake on this list has been and can be made by novices and experts alike (myself included). Despite years of conducting user…


No place like an Uber ride to catch up on the latest COVID-19 Conspiracy Theory #safeplace

Uber Conspiracies #safeplace. Photo by Alessio Lin on Unsplash

This is a true story, based on real events and people, told exactly as it went down…

The Uber driver arrived as I was just finishing the final touches on my Uppit.io presentation. As per usual, I hopped into the back seat, nodded a quick hello and refocussed my attention on my phone. Creating a bias-free app for ideation keeps me, like, Very Busy.

I was quite comfortable in my busyness, tapping away on my phone, when the Uber driver started talking to me. On a regular day, this is pretty rude — can’t he see I am busy tapping…


Add credibility to your idea in 8 easy steps.

Roundtable research discussion as winners Safewheel test their product assumptions. Photo by Rebecca Colefax, EarthTech Summ
Winners Safewheel extending their research at EarthTech Summit. Photo by Rebecca Colefax

The word “research” connotes images of bowties, books and boredom. Laborious journeys through volumes of life’s works recorded in inaccessibly obtuse collections of words. As most often the overeducated person in any room, I speak from experience. For me, the hardest part of writing a Doctorate Thesis was not the writing, but rather figuring out a system for how to research and how to write. Turns out I am not alone — according to research reported in The Science Teacher Journal, most students report topic selection, followed by study construction and time management as the biggest challenges in conducting research.

Research process dogma


A Futurist’s guide to picking the bottom of the COVID-19 market crash. The answer is encoded in the patterns

When we meet, you will have a hard time placing me. I sound like I’m from here, but also from over there. I am small, but will captivate you with my big insights. I struggle to play poker, but have an uncanny knack for predicting numbers. I am unquestionably a paradoxical human, with a talent for seeing patterns.

Seeing patterns may not seem like much of a thrill. Certainly, in my experience, it has never come in handy at a party. There are a few odd cases though, when my talent for seeing pattens has put me at an advantage…


Your A to Z for Apocalyptic Times

Michael Scott from the Office

A is for Alphabet. Not Google 🚫

B is for Beta. Another chance to get it right

C is for crypto. Need we say more? 🤣

D is for Data centre. Your back-up plan 📄

E is for Elon. The Godfather of Tech 🙌🏻

F is for financial crisis. You can bet on that 📉

G is for GIF. Again and again 🔁

H is for Hockey Stick. Grab it with both hands 🏒

I is for Instagram. Are you still following? 🤳🏼

J is for Javascript. Are you speaking my language?

K is for Y2K. A blast…


To have great returns, you need great ideas. To have great ideas, you need great thinkers, understand who they are, and “pay them unfairly”

Great minds needed for great ideas. Photo by Paweł Czerwiński on Unsplash

Laszlo Bock, the former Head of HR at Google, wrote an excellent book in 2015. In the book, he describes (what was, and remains) a controversial policy of paying people “unfairly” based on the quality of their contributions, rather than their role or seniority:

At Google, we… have situations where two people doing the same work can have a hundred times difference in their impact, and in their rewards… In fact, we have many cases where people at more “junior” levels make far more than average performers at more “senior” levels. …

Anna Harrison

Product Futurist. Thinking about product design, marketing, research, technology and tomorrow. Sharing lessons learned at thecoolermoment.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store